Michael Schießl
He has distinguished himself in the areas of marketing
research, ad effectiveness studies and usability.
Language Skills: German (native), English.
- Since 1999: eye square
- 1997-2001: Teaching and research activities in the areas of
Media Psychology, Image Research, and Usability, Technical University,
Berlin.
- 1999: Master's in Psychology with honors (Erwin Stephan Preisträger),
Technical University, Berlin.
- 1998: Visiting Researcher, Yale University, New Haven, Connecticut
- 1995-99 Degree in Psychology, Technical University, Berlin
- 1993-95 Degree in Philosophy, Sociology, and Anthropology,
Hochschule für Philosophie München and at the Humboldt
University, Berlin
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Publications (only the English ones):
Schiessl, M., Duda, S., Thölke, A., Fischer,
R. (2003). Eye tracking and its application in usability and media research.
In: Journal "Sonderheft: Blickbewegung" in MMI-interaktiv Journal - Online
Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. ISSN 1439-7854.
Gastherausgeber: Katharina Seifert & Matthias Rötting.
12.03.03, Ausgabe Nr. 6.
Duda, S., Schießl, M. & Hess, J.-M. (2002). Mobile Usability: Empfehlungen für die Entwicklung benutzerfreundlicher
mobiler Datendienste. In: Beier, M. & von Gizycki, V. (Hrsg.),
Usability - Nutzerfreundliches Web-Design, S. 173-199. Berlin, Heidelberg:
Springer-Verlag.
Schiessl, M., Duda, S. & Fischer, R. (2001). Kids' Space. In: Smith, M.
J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer
Interaction, Volume 1, Usability Evaluation and Interface Design
- Cognitive Engineering, Intelligent Agents and Virtual Reality.
Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.
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Duda, S., Schiessl, M. & Fischer, R. (2001). The Relation of Usability and
Branding of a Financial Website - An Integration of Qualitative
and Quantitative Methods. In: Smith, M. J., Salvendy, G., Harris,
D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1,
Usability Evaluation and Interface Design - Cognitive Engineering,
Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London:
Lawrence Erlbaum Associates, Publishers.
Kühnen, U., Schießl, M., Bauer, N., Paulig, N., Pöhlmann,
C. & Schmidthals, K. (2001). How robust is the IAT? Measuring
and Manipulating Implicit Attitudes of East- and West-Germans.
In: Zeitschrift für experimentelle Psychologie. Special Issue:
Attitude Measurement using the Implicit Association Test (IAT).
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