Press

Here you find only articles in English language about our areas of research usability, ad effectiveness, and POS.

 

For all our articles in different languages please go to our German article page!

 
 


Usability Research

Conference NeuroEconomics 2008 in Copenhagen, May 15/16, 08:
"See the World with Different Eyes".

Duda, S., Schießl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007).
Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability Proceedings Volume 11, LNCS_4560, ISBN: 978-3-540-73288-4.

Schießl, M., Duda, S., (2007).
A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries HCI, Proceedings Volume 11, LNCS_4560, ISBN: 978-3-540-73288-4.

New Ways to Visualize Eye Tracking Data.
Technology News International, No. 80, Year 2005.

Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003).
Eye tracking and its application in usability and media research.
In: Journalausgabe "Sonderheft: Blickbewegung" in MMI-interaktiv Journal. ISSN 1439-7854. Guest Editors: Katharina Seifert & Matthias Rötting. 12.03.03, Ausgabe Nr. 6.

Steinbrück, U., Schaumburg, H., Duda, S., Krüger, T. (2002). A Picture Says More Than A Thousand Words - Photographs As Trust Builders In E-Commerce Websites. CHI 2002. Duda, S., Schießl, M. & Hess, J.-M. (2002).

 

 

Duda, S., Schießl, M. & Hess, J.-M. (2002).
Mobile Usability: Guidelines for the development of user-friendly mobile services.
In: Beier, M. & von Gizycki, V. (Hrsg.), Usability - Nutzerfreundliches Web-Design, S. 173-199. Berlin, Heidelberg: Springer-Verlag.

Duda, S., Schiessl, M. & Fischer, R. (2001).
The Relation of Usability and Branding of a Financial Website - An Integration of Qualitative and Quantitative Methods. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design - Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

Duda, S. & Ahrend, A. (2001).
Too Many Tools - Overtooling the Web - A Usability Study on Internet Viewbars. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design - Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.
 

Ad Effectiveness & Branding Research

Sutherland, Benjamin. Follow the Eyes . Newsweek International Edition 2007.

Kühnen, U., Schießl, M., Bauer, N., Paulig, N., Pöhlmann, C. & Schmidthals, K. (2001).
How robust is the IAT? Measuring and Manipulating Implicit Attitudes of East- and West-Germans.
In: Zeitschrift für experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT)

 

  

IAT and Automotive Brands.

Measuring and Manipulating Implicit Attitudes of East- and West-Germans

 

Kids and Computer

Schiessl, M., Duda, S. & Fischer, R. (2001).
Kids´ Space. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design - Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

 

  

Duda, S. (1998).
Design and Empirical Testing of a Checklist for the Evaluation of Multimedia Software for Children. In: Sutcliffe, A., Ziegler, J. & Johnson, P. (Hrsg.), Designing Effective and Usable Multimedia Systems. Boston u.a.: Kluwer Academic Publishers.

 

TV (in German)

SAT1 akte07: Why the polar bear Knut is good -The effects of emotional stimuli in mass media and the visualisation of its effects with eye square technique
(17.04.07)
( mpeg-Video; 20,4 MB)

SAT1 am Mittag: Einkaufsverhalten und Schnäppchen
(08.01.07)
(mpeg-Video; 46,1 MB)

"SAT1 akte06: Die geheime Internet-Falle: Warum beim Surfen so viele drauf zahlen" (07.11.06)
(mpeg-Video; 42,4 MB)

"Welt der Wunder: Im Kaufhaus" (22.10.06)
(mpeg-Video; 60,5 MB)

Shopping Studie mit eye square
Aus: Das Supermarkt-Experiment. Tricks und Trends der Konsumforschung. Süddeutsche Zeitung TV (09.09.06)
(mpeg-Video; 90,1 MB)

 

 

"Welt der Wunder" (28.08.05)
(mpeg-Video; 56,2 MB)

RTL "Explosiv"
 (wmv-Format, 3,22 MB)

RTL - "Money Trend "
(mpeg-Format, 16,3 MB)

NDR - "DAS"
(wmv-Format, 2,19 MB)

n-tv - "Die Markenmacher"
(wmv-Format, 847 KB)

RTL - "Extra"
(wmv-Format, 1,91 MB)
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