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Shop
Studies
80% of all purchase decisions are made at the point
of sale, so don't leave everything to chance! eye square offers
you a variety of valid tools for the optimization of your shop.
We analyze shoppers' behavior and their attention in real as well as in virtual stores.
We develop 3D environments for virtual shopping studies in our media lab.
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Store Testing
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Shelf Testing
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Product Testing
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Video Analysis
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Our on-site field research reveals precise information
about the behaviour of your customers. We combine field studies
with video analyses and eye tracking studies in order to determine
precisely where your customers are and what catches their attention.
The results are presented in 3D shop visualisations.
With the help of 2D and 3D simulations our lab studies make a flexible and quick test of products and shelf concepts possible (POS-factory). |
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Shop
Studies - In the Lab
Through the use of computer simulations, we can collect laboratory based measurements of acceptance and attention effects of various POS designs.
In our virtual 3D Shop test participants navigate
in the lab like in a computer game and choose products from the
shelves. These products can be picked up and examined from
all angles. The subject then decides if he wants to put the product
in his trolley.
Their path and gazes are recorded by an Remote Eye Tracker. This data can help optimize your real point of sale.
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Advantages of simulation studies:
- Improve efficiency
- Cost-savings
- Allows for a large sample size
- Systematic measurement of the impact of design changes is easily achieved (experimental comparison; iterative design process)
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POS-factory
Point of Sale situations are presented on screen either as a picture or a 3D model.
Through this, larger samples can be tested in a flexible and rapid way.
As with the case of our Copy Testing i-factory, we collect eye tracking data, memory data, closed questions and interviews.
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POS Attraction-Test
In cooperation with plan + impuls we conduct our POS Attraction-Test (download pdf).
In the POS Attraction Test, an omnibus
procedure, developers and agencies are able to test their POS promotions:
alternative promotion packaging variantions, displays or shelf-promotions
are tested and contrasted. A personal interview with remote eye
tracking in studio is carried out as well. |
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Shop Studies - Live
In your shop we measure the route your customer takes and the eye movement in real time.
- How do your cusomers navigate through the shop?
- Do they find the desired products?
- Does the product arrangement match with the expectations of your customers?
- Where do your customers look?
- What do the customers overlook or ignore?
With the headmounted system we measure what your customers are looking at:
The special offers, the ads, or the sale persons?
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Data Visualization with Visualizer 3D
The i² Visualizer 3D displays collected data in digital 3D worlds, allowing you to directly experience them.
You can take a virtual tour through the 3D-space
and follow the paths and gazes of your customers.
Visualizer 3D Video example
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eye
square GmbH ▪ Schlesische Str. 29-30 ▪ D-10997 Berlin 