Michael Schießl

Michael Schießl

Dipl. Psychologist

Michael Schießl built up the sector of ad-effectiveness research at eye square. He develops new tools for the investigation of the processes of advertisement reception (print and tv). He integrated physiological and behavioural methods like skin response and zapping behaviour and developed the analysis of perception modes in our tool Visualizer for attention analysis.

Language Skills: German (native), English.

• Since 1999: eye square
• 1997-2001: Teaching and research activities in the areas of Media Psychology, Image Research, and Usability, Technical University, Berlin.
• 1999: Master's in Psychology with honors (Erwin Stephan Preisträger), Technical University, Berlin.
• 1998: Visiting Researcher, Yale University, New Haven, Connecticut
• 1995-99 Degree in Psychology, Technical University, Berlin
• 1993-95 Degree in Philosophy, Sociology, and Anthropology, Hochschule für Philosophie München and at the Humboldt University, Berlin

Publications (in English language):

Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003). Eye tracking and its application in usability and media research. In: Journal "Sonderheft: Blickbewegung" in MMI-interaktiv Journal - Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. ISSN 1439-7854. Gastherausgeber: Katharina Seifert & Matthias Rötting. 12.03.03, Ausgabe Nr. 6.

Duda, S., Schießl, M. & Hess, J.-M. (2002). Mobile Usability: Empfehlungen für die Entwicklung benutzerfreundlicher mobiler Datendienste. In: Beier, M. & von Gizycki, V. (Hrsg.), Usability - Nutzerfreundliches Web-Design, S. 173-199. Berlin, Heidelberg: Springer-Verlag.

Schießl, M., Duda, S. & Fischer, R. (2001). Kids' Space. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design - Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

Duda, S., Schießl, M. & Fischer, R. (2001). The Relation of Usability and Branding of a Financial Website - An Integration of Qualitative and Quantitative Methods. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design - Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

Kühnen, U., Schießl, M., Bauer, N., Paulig, N., Pöhlmann, C. & Schmidthals, K. (2001). How robust is the IAT? Measuring and Manipulating Implicit Attitudes of East- and West-Germans. In: Zeitschrift für experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).

Membership:

Michael Schießl is a member of ESOMAR - World Organisation of Market Research and BVM - Berufsverband Deutscher Markt- und Sozialforscher e.V.