Andreas Thölke

Andreas Thölke

Andreas Thölke develops data analysis and visualization software (especially eye tracking tools) as well as integrated testing environments. For TV commercial testing he developed the "Clip Explorer", which analyzes and visualizes Eye Tracking, Arousal and Zapping data.

Languages: German (native), English.

• Since 2000 eye square.
• 1992-2000 studies of Psychology, Music Studies and Philosophy at the Technical University of Berlin and the Humboldt University, Berlin.
• 1990-2000 independent programmer and designer: Projects in interface design, online tools and games.

Publications

Schießl, M., Duda, S., Schäfer, S., Thölke, A. (2006).
Wohin mit dem Logo? - Das optimale Branding bei TV Werbung.
In: Planung & Analyse. Zeitschrift für Marktforschung und Marketing. Heft 5/2006.

Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003). Eye tracking and its application in usability and media research. In: Journal "Sonderheft: Blickbewegung" in MMI-interaktiv Journal - Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. ISSN 1439-7854. Gastherausgeber: Katharina Seifert & Matthias Rötting. 12.03.03, Ausgabe Nr. 6.