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News 2007
8th of November 2007
3. World Usability Day in Berlin (WUD)
in the Heinrich-Hertz-Institut (Fraunhofer-institute for communications engineering), Einsteinufer 37, D-10587 Berlin. The event 2007 in Berlin was themed "Usability for young and old".
eye square was involved in the organization. Sabrina Duda lectured at the opening: "Benutzung von Webseiten durch Japaner und Deutsche im Vergleich: Multikulturelles Usability Testing mit Eye Tracking." (comparison of the use of websites from Japanese and German people)
Internet World - 23rd/24th of October 2007
in the foyer of the ICM (Internationales Congress Center München) Munich.
eye square presented successfully its services and methods at its booth in the city of the Oktoberfest...
At the experts forum of the trade fair Sabrina Duda, Managing Partner of eye square GmbH, gave a lecture about "Visualization of click paths and gaze movement" (in German), Michael Schiessl, Managing Partner, eye square GmbH, presented the eye square Pathfinder at his lecture. eye square's booth No. 82b was well received. We like to give Thanks to all visitors for your interest and inspiring talks.
Online-Research 2.0: 12th of September 07 - New creative methods for the world wide web - from complete survey to rapid prototyping!
At this congress of the BVM Michael Schiessl from eye square has made a speach that dealed with "Remote Testing - new methods for evaluation of ads in newspapers, a comparison of online and lab methods". Location: Sheraton Hotel, Rhein-Main Airport, Terminal 1, Frankfurt am Main, Germany.
June 28, 07 - eye square wins award of the German Marketing Research 2007:
The eye square study for eBay was elected for the "Study of the Year" at the Marketing Research Congress in Frankfurt.
This study was the longest and most intensive online panel study so far, where with the help of the eye square Remote Tracking Server the behavior of the users was identified and the browsing experience was systematic diversified. For the first time the effectivety of online banner advertisement has been verified.
Usually studies about online-advertisement-efficiency only regard the coherency between clicks and volume of sales. In our opinion this is not enough because the perception of the online banners has a wide influence on the user.
That's why we diversified with our Ad Selector Tool systematic the sequence of the performance of the eBay online-ad - about a period of four weeks. So it was possible to accomplish a website-panel-study with a big sample (N=1481) and to detect statistically the influence of the sequence of the ad-performance on the number of page visits and on the elevation of the bids. You can download two different versions of the summary of the study in German language:
-> BVM Award: Study of the Year (Summary as pdf)
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July 22-27, 07 - HCI 2007 Conference:
eye square is on HCI in Beijing, China with a booth (No. 106) - come and visit us in the capital city of China! Sabrina Duda will give a talk about "Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability" and Michael Schiessl about "A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries".
Invitation to the BVM (German Market Researchers Assocation) Regional Evening Event on May, 14th
The directors of the regional group of the BVM, Michael Schiessl from eye square and Heiko Gothe from Infratest dimap, are inviting you on Monday, 14th May at 18:30 h to the talk of Dr. Thomas Gensicke (TNS Infratest Sozialforschung München): "Youth today. Loser or Doer Generation? The latest Shell Youth Study".
May 11, 07 - Ludwig-Maximilians-Universität Munich, Wirtschaftspsychologische Gesellschaft:
Guest talk by Sabrina Duda: Technology and Market Research: Usability, Ergonomics, Eye Tracking and 3D-Modelling.
(13 h c.t.).
April 28-May 3, 07 - CHI 2007 Conference:
eye square presented on CHI in San Jose, Cal./USA its latest Usability tool: the i2 Pathfinder for navigation analysis of usability testings.
Michael Schiessl and Sabrina Duda at their booth at CHI in San Jose.
March 26 & 27, 07 - Pro Carton Congress "Brain Pacs" in Frankfurt am Main:
Video: Michael Schiessl talks about packaging at POS: "Brain Pacs: Take me! - How and why products keep the attention of the customers at the Point of Purchase".
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News Archive 2006
Nov 15 & 16, 06: Market Research Trade Show, Research & Results, Munich: eye square is exhibitor. Use the opportunity to meet us personally, we look forward seeing you in Munich!
Nov 14, 06: Usability Day in Berlin: Dr. Julia Nitschke from eye square and Martin Heckmann from eBay: Usability during development: Iterative procedure during introduction of a new ad format on eBay Motors.
Nov 14, 06: Usability Day in Magdeburg with Schroeder + Wendt: Sabrina Duda from eye square: Usability methods in practice: Case studies and applications.
Nov 10, 06: 7. M-Motion-Day in Frankfurt am Main from planung & analyse: Michael Schiessl from eye square about empirical findings in successful visual communication: The art of the moment.
-> Program 7. M-Motion-Tag as pdf (in German)
Sept 26, 06: 5.
Efficiency-Day 2006 (08:45 - 17:30 h) at TU
Berlin: Michael Schiessl is introducing a case study:
"From Creation to Return of Investment: 3, 2, 1 meins â Success
through Emotion" (Dr. Margit Kling & Cindy Stieger, eBay;
Michael Schiessl & Dr. Thomas Krüger, eye square)
-> Program
for download as pdf (in German)
Sept 20, 06: Michael Schiessl talks on the VDZ Seminar, Stuttgart, Mercure Hotel City-Center, Heilbronner Str. 88, 70191 Stuttgart: "The Art of the Moment - Optimizing Print Ads with Eye Tracking".
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Sept 3-6, 06: eye square is on the "Mensch und Computer 2006" conference in Gelsenkirchen:
Sabrina Duda talks about "Usability of customer terminals".
Shopping Study with eye square (TV clip).
From: Das Supermarkt-Experiment. Tricks und Trends der Konsumforschung. Süddeutsche Zeitung TV, v. 09.09.06. (mpeg-Format, 90,1 MB)
July 27, 06: Michael Schiessl talks at ZMMS, Eyes Tea (16:30 h):
"About short glances and long moments of amazement" - Depth of processing models in the applied eye tracking research.
June 9, 06: Sabrina Duda speaks at Usability Day IV at Fachhochschule Vorarlberg in Dornbirn, Austria:
Article "Why international usability studies?"
Slides from Talk (all in German!)
May 06: GTA (German Theater Abroad) is performing German stage writers (Ingrid Lausund and Roland Schimmelpfennig) in New York. eye square is supporting the "Stadttheater New York" project.
-> Program for download as pdf
April 25, 06: 4. Handelskongress in Linz
Palais Kaufmännischer Verein, Bismarckstr. 1, 4020 Linz, 09:00 - 16:00 h:
Michael Schiessl talks about insights from the eye square shop studies with eye tracking: "How do people navigate within shops, how do new shelf and shop concepts influence buying decisions?"
-> Program for download as pdf (in German)
-> Talk Michael Schiessl - Cut, 04:06 Min. (in German)
-> Talk Michael Schiessl - Complete, 27:49 Min. (in German)
2006: The IPRIZE is a $1,000,000 Grand Challenge designed to spark advances in eye tracking technology through competition. Sabrina Duda is member of the IPRIZE advisory board.
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News Archive 2005
3 November 2005 - World Usability Day in Berlin
The World Usability Day in Berlin was such a success that we will do it in 2006 again!
The World Usability Day in Berlin, organized by relevantive, artop and eye square, took place at:
Palisa.de, Palisadenstraße 48, 10243 Berlin.
See here for program details!
19 October 2005 - VDZ Seminar
Michael Schiessl, eye square
speaks on VDZ (Verband
Deutscher Zeitschriftenverleger) Seminar in Hamburg: "Werbewirkung
von Print â neue Erkenntnisse zu Leistungsnachweisen und Planungsansätzen"
May 2005 â Latest release of our eye tracking analysis software: eye square Visualizer 3.0
At CeBIT Asia the new version of eye square Visualizer is introduced and is hit with the visitors.
 
May 2005 â eye square attracted professional visitors from all over Asia at the CeBIT Asia in Shanghai (11th -14th May 2005)
eye square's retail, advertisement, usability and eye tracking research and the new eye square Visualizer 3.0 software attracts both business and academic professional visitors. We plan projects with our Chinese partner companies and found new partners and clients from China, Korea, Malaysia and Indonesia.
 
 
May 2005 - Quarks & Co about the eye square IAT
(WDR program on 03 May 2005)
May 2005 - Cooperation with International University in Bremen: The eye square IAT in the Black Box (17 May - 31 October 2005)
In cooperation with the International University Bremen, the IAT is used in the IUB Black Box Project in Bremen. A total of 16 containers are presented: 15 designed by research institutes and one by IUB about "The World in Your Head - Surprises by Perception Psychology". Subjects of discourse included preconception research. To make the theme concrete for the visitors, the eye square IAT is offered in an interactive installation in the IUB black box container.
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May 2005 - eye square at CeBIT Asia in Shanghai (11th -14th May 2005)
eye square launches the latest version of its eye tracking software Visualizer. Equipped with lots of new features, it is presented in the International Pavilion for Research and Technology in the Future Park: W 4/ D 68.
13 May 2005, 11:30am : Sabrina Duda talks about customer research with eye tracking in real and virtual worlds.
April 2005 - Media Dinner, Bauer Media Academy (26.04.05)
Michael Schießl's talk at Bauer Media Academy in Stuttgart about the dramaturgy of advertisement perception.
April 2005 - eye square at "VDZ Forum Werbewirkung 2005" (13.04.05)
Michael Schießl gives a speech at VDZ Forum Werbewirkung in Frankfurt am Main, Deutsche Bibliothek on ad efficiency: "The Art of the Moment: Optimizing your Ads with Eye Tracking". He presents a meta-analysis of copy testing of thousands of print ads with eye tracking done the last four years.
March 2005 - Michael Schießl lands a university teaching position at the UDK Berlin (University of Arts, Berlin)
Michael Schiessl gives a class on the topic: "The Art of the second instant â Determinants of visual attention of print ads." http://www.udk-berlin.de
March 2005 - eye square extends its range of offers for you: Conception of interactive systems
In addition to usability testings and consultation as well as expert evaluation, we now also offer the conception of software and websites. We develop functional screens for a relaunch or a modification of your system.
February 2005 â New Method: Decision analysis for Category Management
In the division of shop studies and especially for category management, we now conduct category-specific decision analysis.
We analyze the decision processes of your customers by looking at the key buying factors of your products. We could recommend what you should consider for newly-developed products, the kind of information your products should carry at the point of sale and the optimized position of your product.
January 2005 - ASDIS Software
eye square welcomes new customer ASDIS Software! eye square develops a new Graphical User Interface (GUI) for the ASDIS Server-Management. |
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News Archive 2004
22 October 2004 — memex_8: Shopping Conference
"Supermarkt". Video artist Sven Gareis accompanies the performance with video impressions of shopping situations.
August 2004 — New Office Rooms
eye square expands its research space with new office rooms
 You can find them at Schlesische Str. 29-30, entrance B, 10997 Berlin
August 2004 — Welcome
eye square welcomes new clients: Axel Springer Verlag/ Die Welt, MDR, TUI, Porsche und Global Beach.
July 2004 — Relaunch of German website
Relaunch of German website.
23 July 2004 — memex_7: Usability & Branding
The seventh memex conference takes place in eye square's the new office rooms. Invited experts in market research give lectures concerning “Usability & Branding”. The session is followed by a boat tour on the Spree and a party with a VJ and a video installation created by monitor.automatique completes the day.
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January 2004 — FU lecture "Loosing Consciousness"
January 16th - Michael Schießl gives a lecture on the importance of consciousness in marketing to business studies undergrads at FU Berlin.
January 2004 — New China Contacts!
In January Sabrina Duda meets up with new business partners in Shanghai to discuss joint projects.
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News Archive 2003
October 2003 — Now online
Our Chinese website!
October 2003 — eye square starts FMRI (Functional Magnetic Resonance Imaging) research project
June 2003 — Start POS-factory
Testing of POS situations in the lab.
May 2003 — Talk at TYPO 2003
Talk on Typo Berlin 2003 - 8. Internationale Designkonferenz on 15.05.03, 19 Uhr:
eye square: Chancen und Risiken humorhaltiger Werbung - Analysen aus der Eyetracking-Forschung
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March 2003 — Cebit
eye square on panel "eCRM und Usability" on CeBIT
at 13 March 03 from 14:00 - 14:45.
January 2003 — ibi Website Rating
Our client Deutsche
Bank website wins in ibi
Website Rating 2002!
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